About The Survey

EVIDENCE-BASED INSIGHTS INTO THE HOPES, FEARS AND ASPIRATIONS OF ARAB YOUTH.

3,500

Face-to-face interviews conducted

18-24

Age group of Arab youth surveyed

16

Arab States & Territories

50/50

Sample split: Male / Female

Why WeDo This?

We conduct this survey every year to provide evidence-based insights, offering governments, the private sector and civil society institutions critical information and analysis to inform their decision-making and policies. At ASDA’A Burson-Marsteller, not only do we recognise the Arab youth’s importance as the Middle East’s largest demographic, we also value their role as custodians of the future.

Now in its 10 edition, the annual ASDA’A Burson-Marsteller Arab Youth Survey is one of the most important pieces of research produced in the Middle East and offers unique insight into the attitudes and aspirations of the region’s biggest demographic.

With 65 per cent of the Arab population under the age of 30, providing public and private sector organizations with data and analysis to inform their decision-making and policy creation is an important contribution to civil discourse across the region.

The survey is the largest of its kind of the region’s youth and covers the six Gulf Cooperation Council states (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE), North Africa (Algeria, Egypt, Libya, Morocco, and Tunisia), the Levant (Iraq, Jordan, Lebanon and Palestine*) and Yemen. The survey did not include Syria due to the civil unrest in the country.

2018 Survey Methodology

The 10th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2018 was conducted by international polling firm PSB Research to explore attitudes among Arab youth in 16 countries and territories in the Middle East and North Africa. PSB conducted 3,500 face-to-face interviews from January 21 to February 20, 2018 with Arab men and women in the age group of 18 to 24. The interviews were completed in Arabic and English.

The aim of this annual survey is to present evidencebased insights into the attitudes of Arab youth, providing public and private sector organisations with data and analysis to inform decision-making and policy formation.

The survey is the largest of its kind of the region’s largest demographic, and covers the six Gulf Cooperation Council states (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE), North Africa (Algeria, Egypt, Libya, Morocco, and Tunisia), the Levant (Iraq, Jordan, Lebanon and the Palestinian Territories) and Yemen. The survey did not include Syria due to the civil unrest in the country.

Participants were interviewed in-depth about subjects ranging from the political to the personal. Topics explored included the concerns and aspirations of Arab youth, their views on the economy, international relations, their online shopping habits and their preferred media channels.

Respondents, exclusively nationals of each of the surveyed countries, were selected to provide an accurate reflection of each nation’s geographic and socio-economic make-up. The gender split of the survey is 50:50 male to female. The margin of error of the survey is +/-1.65 per cent.

There were 200 respondents for each country represented in the survey, except for the UAE, Saudi Arabia and Egypt with 300 respondents each, and Iraq with 250 and the Palestinian Territories with 150. The geographic location of respondents was also taken into account by PSB when developing the fieldwork methodology – with, for example, 40 per cent of UAE respondents in Abu Dhabi, 40 per cent in Dubai and 20 per cent in Sharjah.

Saudi respondents were drawn from three of the country’s main cities: Riyadh, Jeddah and Dammam; Palestinian youth from the West Bank and Gaza; Oman’s youth from Muscat and Batinah; Lebanese youth from Beirut, Saida and Tripoli; Tunisian youth from Tunis, Safaqis and Susah; Iraqi youth from Baghdad, Irbil and Basra; Egyptian youth from Cairo, Alexandria and Mansoura, and so on across each country. When analysed, this geographic spread provides a more accurate national picture than findings based solely on the responses of those living in capital cities.

PSB

The 10th annual ASDA’A Burson-Marsteller Arab Youth Survey 2018 was conducted by polling firm PSB Research to explore attitudes among Arab youth in 16 countries in the Middle East and North Africa. With roots in innovative political campaign strategy, PSB Research is a full-service research insights agency engaging blue-chip organizations across all sectors.

16 Arab States &
Territories

The largest survey into the region’s most important demographic, covering 16 states and territories across the Middle East

bahrain

Population (mn) – 1.57
GDP (US$Bn PPP) – 72.37
Contribution of oil to GDP(%) - 13.35
Youth (15 to 24 years) unemployment (% of total labour force) – 5.8
Internet users (mn) - 1.54
Internet penetration (%)- 98
Facebook users (mn, Jan 2018) – 1.4
Facebook penetration (% of population) - 92
Active social media penetration (%)- 92

Bahrain
Kuwait

Population (mn) – 4.2
GDP (US$Bn PPP) – 321
Contribution of oil to GDP(%) - 50
Youth (15 to 24 years) unemployment (% of total labour force) – 15.5
Internet users (mn) – 4.1
Internet penetration (%)- 98
Facebook users (mn, Jan 2018) – 4.1
Facebook penetration (% of population) - 98
Active social media penetration (%)- 98

Kuwait
Oman

Population (mn) – 4.83
GDP (US$Bn PPP) – 198.7
Contribution of oil to GDP(%) - 46
Youth (15 to 24 years) unemployment (% of total labour force) – 48.2
Internet users (mn) – 3.3
Internet penetration (%)– 68.5
Facebook users (mn, Jan 2018) – 2.6
Facebook penetration (% of population) - 55
Active social media penetration (%)- 55

Oman
Qatar

Population (mn) – 2.7
GDP (US$Bn PPP) – 359.2
Contribution of oil to GDP(%) - 55
Youth (15 to 24 years) unemployment (% of total labour force) – 0.5
Internet users (mn) – 2.64
Internet penetration (%)- 99
Facebook users (mn, Jan 2018) – 2.64
Facebook penetration (% of population) - 99
Active social media penetration (%)- 99

Qatar
Saudi Arabia

Population (mn) – 33.5
GDP (US$Bn PPP) – 1,844.6
Contribution of oil to GDP(%) - 42
Youth (15 to 24 years) unemployment (% of total labour force) – 34.7
Internet users (mn) – 24.15
Internet penetration (%)- 72
Facebook users (mn, Jan 2018) – 25
Facebook penetration (% of population) - 75
Active social media penetration (%)– 75

Saudi Arabia
United Arab Emirates

Population (mn) – 9.5
GDP (US$Bn PPP) – 729
Contribution of oil to GDP(%) - 30
Youth (15 to 24 years) unemployment (% of total labour force) – 5.1
Internet users (mn) – 9.4
Internet penetration (%)- 99
Facebook users (mn, Jan 2018) – 9.38
Facebook penetration (% of population) - 99
Active social media penetration (%)– 99

United Arab Emirates
IRAQ

Population (mn) – 39.34
GDP (US$Bn PPP) – 693.3
Contribution of oil to GDP(%) - 66
Youth (15 to 24 years) unemployment (% of total labour force) – 17.9
Internet users (mn) - 14
Internet penetration (%)– 35.6
Facebook users (mn, Jan 2018) – 19
Facebook penetration (% of population) - 49
Active social media penetration (%)– 49

IRAQ
Jordan

Population (mn) – 9.9
GDP (US$Bn PPP) – 93
Contribution of oil to GDP(%) - NA
Youth (15 to 24 years) unemployment (% of total labour force) – 39.8
Internet users (mn) – 6.3
Internet penetration (%)– 63.6
Facebook users (mn, Jan 2018) – 5.8
Facebook penetration (% of population) - 59
Active social media penetration (%)-59

Jordan
Lebanon

Population (mn) – 6.1
GDP (US$Bn PPP) – 91.4
Contribution of oil to GDP(%) - NA
Youth (15 to 24 years) unemployment (% of total labour force) – 16.5
Internet users (mn) – 4.6
Internet penetration (%)– 75.4
Facebook users (mn, Jan 2018) – 4
Facebook penetration (% of population) - 66
Active social media penetration (%)– 66

Lebanon
Palestinian Territories

Population (mn) – 5.1
GDP (US$Bn PPP) –8.43
Contribution of oil to GDP(%) - NA
Youth (15 to 24 years) unemployment (% of total labour force) – 40
Internet users (mn) – 3
Internet penetration (%)– 59.7
Facebook users (mn, Jan 2018) – 1.6
Facebook penetration (% of population) - 32
Active social media penetration (%)– 2

Palestinian Territories
Yemen

Population (mn) – 28.92
GDP (US$Bn PPP) – 76.3
Contribution of oil to GDP(%) - 25
Youth (15 to 24 years) unemployment (% of total labour force) – 25.5
Internet users (mn) – 6.9
Internet penetration (%)– 23.9
Facebook users (mn, Jan 2018) – 2
Facebook penetration (% of population) – 7.1
Active social media penetration (%)– 7.1

Yemen
Algeria

Population (mn) – 42
GDP (US$Bn PPP) – 646.4
Contribution of oil to GDP(%) - 30
Youth (15 to 24 years) unemployment (% of total labour force) – 23.9
Internet users (mn) – 21
Internet penetration (%)– 50
Facebook users (mn, Jan 2018) – 21
Facebook penetration (% of population) - 50
Active social media penetration (%)– 50

Algeria
Egypt

Population (mn) – 99.4
GDP (US$Bn PPP) – 1,276.8
Contribution of oil to GDP(%) - NA
Youth (15 to 24 years) unemployment (% of total labour force) – 34.4
Internet users (mn) – 49.23
Internet penetration (%)– 49.5
Facebook users (mn, Jan 2018) – 39
Facebook penetration (% of population) - 40
Active social media penetration (%)– 40

Egypt
Libya

Population (mn) – 6.5
GDP (US$Bn PPP) – 84.4
Contribution of oil to GDP(%) - 60
Youth (15 to 24 years) unemployment (% of total labour force) – 45.9
Internet users (mn) – 3.8
Internet penetration (%)– 59
Facebook users (mn, Jan 2018) – 3.8
Facebook penetration (% of population) - 59
Active social media penetration (%)– 59

Libya
Morocco

Population (mn) – 36.2
GDP (US$Bn PPP) – 315.24
Contribution of oil to GDP(%) - NA
Youth (15 to 24 years) unemployment (% of total labour force) –18
Internet users (mn) – 22.6
Internet penetration (%)– 62.4
Facebook users (mn, Jan 2018) – 16
Facebook penetration (% of population) - 44
Active social media penetration (%)– 44

Morocco
Tunisia

Population (mn) – 11.6
GDP (US$Bn PPP) – 142.76
Contribution of oil to GDP(%) - NA
Youth (15 to 24 years) unemployment (% of total labour force) –35.8
Internet users (mn) – 7.8
Internet penetration (%)– 67.7
Facebook users (mn, Jan 2018) – 7.2
Facebook penetration (% of population) - 62
Active social media penetration (%)– 62

Tunisia

Sources:
• Population: http://worldpopulationreview.com/countries/
• GDP: International Monetary Fund - https://bit.ly/2H5R8UL; Trading Economics; http://www.tradingeconomics.com
• Share of oil in GDP: UAE – Minister of Economy (https://bit.ly/2vAqL7q); Bahrain – eGovernment (https://bit.ly/2F9IiCI); IMF, The World Fact Book; OPEC (http://www.opec.org)
• Youth unemployment: World Bank, Nov. 2017 est; https://bit.ly/2xsNLFO; Palestinian Central Bureau of Statistics - https://bit.ly/2K9hKFw
• Internet users & penetration: http://www.internetworldstats.com; Facebook and active social media users and penetration rate; - Digital in 2018 (https://wearesocial.com); Internet World Stats; http://www.internetworldstats.com;

Watch Findings Debated

Watch our panel of experts discuss the key findings of the ASDA’A Burson-Marsteller Arab Youth Survey 2018. The wide-ranging conversation takes on hot-button issues facing youth today, including how they view their future, the digital revolution and shifting attitudes to the region’s friends and enemies.