About the
survey

Presenting evidence-based insights into the hopes, fears and aspirations of Arab youth

The 8th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2016 was conducted by international polling firm “Penn Schoen Berland (PSB)” to explore attitudes among Arab youth in 16 countries in the Middle East and North Africa. PSB conducted 3,500 face-to-face interviews from January 11 and February 22, 2016 with Arab men and women in the age group of 18 to 24. The interviews were completed in Arabic and English.

The aim of this annual survey is to present evidence-based insights into the attitudes of Arab youth, providing public and private sector organisations with data and analysis to inform their decision-making and policy formation.

The survey is the most comprehensive of its kind covering the six Gulf Cooperation Council states (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE), Algeria, Egypt, Iraq, Jordan, Lebanon, Libya, Morocco, Palestine, Tunisia and Yemen. The survey did not include Syria due to the civil unrest in the country.

3,500 face-to-face
interviews conducted
by PSB

ARAB YOUTH IN
THE AGE GROUP
OF 18-24 YEARS

COUNTRY
NATIONALS
ONLY

SAMPLE
SPLIT 50:50
MALE/FEMALE

 

Participants were interviewed in-depth about subjects ranging from the political to the personal. Topics explored included the concerns and aspirations of Arab youth, their views on the economy, impact of unemployment and declining oil prices, their views on women’s rights, the impact of the Arab Spring and their media consumption habits.

Respondents, exclusively nationals of each of the surveyed countries, were selected to provide an accurate reflection of each nation’s geographic and socio-economic make-up. The gender split of the survey is 50:50 male to female. The margin of error of the survey is +/-1.65%.

There were 200 respondents for each country represented in the survey, except for the UAE, Saudi Arabia and Egypt with 300 respondents each, and Iraq with 250 and Palestine with 150.

The geographic location of respondents was also taken into account by PSB when developing the fieldwork methodology – with, for example, 40% of UAE respondents in Abu Dhabi, 40% in Dubai and 20% in Sharjah.

Saudi respondents were drawn from three of the country’s main cities; Riyadh, Jeddah and Dammam; Palestine’s youth from the West Bank and Gaza; Oman’s youth from Muscat and Batinah; Lebanese youth from Beirut, Saida, and Tripoli; Tunisian youth from Tunis, Sfax and Soussa; Iraqi youth from Baghdad, Irbil and Basrah; Egyptian youth from Cairo, Alexandria and Mansoura, and so on across each country.

When analysed, this geographic spread provides a more accurate national picture than findings based solely on the responses of those living in capital cities.

16 Arab Countries

GCC: Bahrain, Kuwait, Oman, Qatar
Saudi Arabia and UAE

Levant & Yemen: Iraq, Jordan, Lebanon
Palestine and Yemen

North Africa: Algeria, Egypt, Libya
Morocco and Tunisia