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1Majority of Arab youth believe that "our best days are ahead of us"
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2Arab youth have more national pride since the Arab Spring
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3Fair pay remains the top priority of Arab youth
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4Home ownership is increasingly important
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5Rising living costs continues to be the top concern among
Middle East youth -
6Civil unrest and lack of democracy are the biggest barriers
facing the region -
7The UAE continues to be seen as a model nation
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8Among nations outside MENA, France viewed most favourably
by Arab youth -
9News consumption is falling and newspaper readership is hardest hit
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10Social media is becoming increasingly influential
Majority of Arab youth believe “our best days are ahead of us”
Every year ASDA’A Burson-Marsteller conducts the Arab Youth Survey because we understand how important it is to access reliable data here in the Middle East, where research into public opinion is often limited. This substantial investment in thought leadership demonstrates our firm belief in the principle of evidence-based communications.
The aim of this annual survey, now in its fifth year, is to present evidence based insights into the attitudes of Arab youth, providing public and private sector organisations with data and analysis to inform their decision making and policy formation.
Our first study in 2008 evaluated the hopes and aspirations of 1,500 Middle East youth between the ages of 18 and 24 in six countries: Saudi Arabia, UAE, Kuwait, Qatar, Egypt and Jordan. This year’s edition is a cross-section of the opinion of 3,000 young Arabs in 15 countries across MENA, with the insights of young people in Morocco, Algeria and Yemen included for the first time. As the issues affecting our region become ever more diverse and far-reaching, so the footprint of our research continues to expand.
